Strong.
Not. Skinny
Rebuild your strength, confidence, and identity through sustainable nutrition and habits that fit real life.
I help busy women who feel disconnected from themselves rebuild how they show up in their bodies without extremes, restriction, or starting over every Monday.
This is about becoming strong, capable, and confident again through simple, sustainable coaching that actually lasts.
I know what it's like to believe that eating less and exercising more is the answer.
For years, I chased skinny thinking that if I could just lose a little more weight, I'd finally feel confident.
Instead, I found myself under-fueled, constantly starting over, and disconnected from what my body actually needed.
Everything changed when I stopped trying to shrink myself and started focusing on getting stronger.
Now I help busy women build sustainable habits, fuel their bodies with confidence, and create results they can actually maintain, without extremes or all-or-nothing thinking.
You don’t just need a new plan.
You need a way back to yourself.
You might feel like:
✓ You’ve lost consistency and don’t know how to get it back
✓ Your body doesn’t feel like it used to
✓ You’re tired of restarting diets that don’t last
✓ You know what to do, but can’t stay consistent
✓ You’ve spent years putting everyone else first
The truth is:
You’re not failing.
You’re just stuck in strategies that were never designed for real life.
Strength-Based Nutrition
We focus on fueling your body to build muscle, improve energy, and support long-term body composition, not quick fixes.
Sustainable Habit Building
Simple daily systems that fit your schedule, so consistency finally feels realistic.
Mindset + Accountability
Weekly coaching and feedback to help you stay grounded, supported, and moving forward even when life gets chaotic.
Inside your coaching, you receive:
✓ Custom calorie + macro targets built for your body and goals
✓ Weekly check-ins with personalized coaching feedback
✓ Ongoing adjustments based on real-time progress
✓ Habit coaching that fits your lifestyle and schedule
✓ Education so you understand exactly what works (and why)
✓ Support navigating weekends, travel, holidays, and real life
✓ Direct coaching support for questions and accountability
This is not a meal plan.
It’s a system to help you finally stop starting over.
Real Women. Real Identity Shifts.
“ALL of it, I feel like I have physically and mentally changed. I have built habits, thanks to Erica, on how to track what I'm eating and how it affects my outcome. I've been able to adapt to this when I travel and go out to eat which has been a huge help”
“I so appreciate all your help and willingness! I felt like you honestly cared and wanted to see my Succeed. Even after coaching I knew that if I had a question you would be there to help or encourage me. That really meant a lot”
“If you've ever doubted yourself and felt hopeless with your weight journey, having a coach helps change that completely. This is a lifestyle change, so you have to want it, but it is so worth it. The best part is, this is a lifestyle change, so it is not restrictive or deflating like some diets; it teaches you how to eat whenever, wherever, forever! YOU are so absolutely worth it!”
Most women don’t struggle with knowledge.
They struggle with consistency.
Diet culture teaches extremes:
Eat less
Train more
Push harder
But that approach doesn’t work long-term.
This coaching is different.
We build:
Strength instead of restriction
Structure instead of overwhelm
Confidence instead of confusion
Habits instead of rules
Because the goal isn’t perfection.
It’s becoming someone who no longer needs to start over.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
-
No. Tracking is simply a tool to help you understand your nutrition and build confidence. The goal is to create habits that last, not track forever.
-
Absolutely. My coaching is built around flexibility and sustainability, not restriction.
-
Yes. Everything is done virtually, so you can work with me from anywhere.
-
No. Many clients join to improve energy, build muscle, gain confidence, and create healthier habits. Fat loss is often part of the journey, but it's not the only goal.
-
I'll review your application, and if we're a good fit, I'll reach out with the next steps to get started.